If you are an artist then you probably already work from home. Likely you have an area set aside as a work space or studio. Producing a piece of artwork takes vision, time and commitment. That piece may then sit in your workshop or a gallery for months even years before it finds its new owner or home!
One way you can build yourself a successful home business as a greeting card designer is to submit your artwork or designs to greeting card publishers. This will likely be a more profitable route than painting individual cards and selling them at markets or online. Customers will pay for one-off or personalised designs so perhaps this is something you could consider alongside submitting pieces to publishers. Remember though that most publishers will be paying you for the exclusive rights to that design for a year of more and that will restrict you from being able to have the same design accepted by multiple publishers. Depending on the terms you sign you may still be able to get your design transferred onto mugs, T-shirts or into cross-stitch kits or tea towels without problems though.
So what are greeting card publishers looking for?
Each company will be different and it will be necessary to do a little research first about the style and subject matter preferred by different companies.
Phoenix Trading receives over 40,000 submissions from artists each year and has a team of around 80 regular contributing artists since they started over 20 years ago in the United Kingdom. Artwork can be submitted from all over the world to the London art team but their cards and stationery products are only sold in the UK, France, Australia and New Zealand.
The media you choose will play a big part in whether your submission gets considered as watercolours and coloured inks are far more popular than artwork completed with coloured pencils for example. The subject you choose will also be important as the best-selling subjects for Phoenix Trading are: fairies, football, animals (butterflies, cats and dogs especially) and flowers.
Phoenix Trading prefers to be different from mainstream greeting card publishers and offer their customers designs that are unique and different from those available in shops (indeed their products are not sold to shops but marketed by an international team of independent phoenix traders). They will not consider designs that are based on licensed characters, fantasy images, nude studies or crude humour and they do not have a range of photographic images!
For details on how I started my own successful greeting card business with Phoenix trading please visit this site. Love Cute Stationery
Details can also be found there about how to submit your artwork to Phoenix trading for consideration.