Starting a greeting card business is an appealing prospect for many people wanting to be their own bosses. This is a great outlet for self-expression and a chance to help others find the right words.
This type of small business is an ideal one to operate from home and generally does not require a large investment. The two main pieces of equipment to get into the greeting card business are a computer and a printer.
Starting a card business requires discipline and good business practices. Ways to get started include:
Doing The Research
This applies to any type of business you want to start. Look at what makes other companies successful, try to get a sense of what people like and what people are buying. Of course, you should do some market research to confirm if this is a profitable venture. None of this suggests that you should copy what anyone else is doing. Rather, collecting information is useful in developing your own style and themes. With greeting cards, explore the option of catering to a niche market. Humorous cards or ones that deal with unusual celebrations may be worth exploring further.
Having a few people you can bounce ideas off will serve to strengthen the creative process. Diverse personalities often lead to fruitful interactions and will enhance the creative process. Try to get friends and family members to weigh in on your concepts and maybe throw in a few of their own. Depending on your vision for the business, you may need to bring in one or two people as partners when starting a greeting card business.
Get The Right Tools
This advice is applicable in any type of business. A computer is essential as is the acquisition of design and editing software. You will also need a scanner and a printer possibly.
Keep It Official
If you are serious about starting a greeting card business get the legalities in place. Find out what the regulations are in your area concerning the need to register a business for instance. A business license is a sign that you are committed to making a success of your venture. This also helps to make others see that you are operating a legitimate business entity.
If you are starting a greeting card business, you must have an appreciation for copyright issues. You do not need to have legal experience or even to hire a lawyer, but you must understand the importance of protecting creator’s rights. Never use the ideas of others, as this could expose you to litigation. A reputation for using the work of others will also be damaging in the eyes of potential customers.
It takes effort to get noticed by potential customers.
Here are a few ideas:
Network as much as you can to connect with others and get your company’s name out.
Attend events put on by your local chamber of commerce and hand out business cards or samples of your work.
Renting a booth at a trade show is another good way to get people interested in your business.
Contact your local small business association for a calendar of events in your area. This organization could also turn out to be a vital source of helpful advice and business contacts.
Build A Website
In today’s world, a greeting card business must have an online presence. The days of successful local greeting card stores are pretty much over. Even if you do have a shop or gallery, you will need to have a website. Beware of trying to do everything yourself, and consider getting some help with building a professional, attractive, easy-to-navigate website. Do this before handing out business cards; after all, you will want to have your web address on your business cards.
When starting a greeting card business it is important to offer something different from your competitors. Your products must stand out and say something about your company’s creativity. Joining the Greeting Card Association is a good way to keep abreast of what is happening in the industry. With hard work and determination to succeed, you can compete and do well against some of the largest producers in the market.